How To Use Pinterest To Market Your Blog in 5 Easy Steps
When I started my blog four years ago, I wasn’t quite sure where it would take me. I had no real goals and I wrote simply “for fun”. Fast forward and my blog actually generates an income for us. It’s brought me opportunities which I never imagined.
And what’s helped with that? Pinterest.
Yep, that’s right. Pinterest. It’s fantastic for promoting your blog post, website or small business. And today I’m going to show you how.
Don’t have time to even think about it? Find out more about the Pinterest services I offer here.
Pinterest Fast Facts:
Pinterest was launched back in 2010 with the aim of being a virtual pin board. Browse and pin the things you like for later. Nine years later and it has 70 million users and over 30 million pins. Source – Jeff Bullas.
It’s often confused with other social media platforms, when in reality, it is simply a search engine. Pinterest is all about great content, beautiful visuals and super SEO.
Today I share some tips and tricks for getting started with Pinterest. You can read more Pinterest tips here too. Oh, and don’t forget to pin this post for later!
How to Set Up and Optimize your Pinterest Boards
Like a regular pin “board”, Pinterest lets you organise content onto boards. If you run a blog or website, set up a “best of (INSERT BLOG NAME)” boards and make sure you pin your content to this board whenever you hit publish.
Give it a description which uses keywords that relate to your blog niche. You can see my Best of Me and B Board here:
Focus on SEO for ALL of your own boards – so board descriptions are key here. Make sure you’re using keywords and phrases for every board description. Not sure which keywords to use? Simply start typing into Pinterest what your blog covers and it will auto suggest keywords and phrases for you. Here’s an example:
Add descriptions to any boards you use for personal use which sit on your public profile. This helps people find those boards, find you, and find your blog.
Where to Look for Group Boards to Join
Over the past few years I’ve joined a lot of Pinterest group boards. You need to be selective though. Choose boards which fit your niche and interests. My go-to for finding group boards is Facebook groups specifically for advertising for collaborators for Pinterest groups. This blog post tells you which Facebook groups will help.
And these Facebook groups will help you get started.
You can also look directly in Pinterest for group boards. If the group is open to new contributors, it will tell you how to apply in the description. Some group boards have rules, some don’t. So for example:
An Overview of Tailwind
Do you use Tailwind? If not, why not?
Tailwind is all about automating your pinning. If you join multiple group boards, you’ll want to drip feed content to those boards. Remembering to manually do this is a pain. My tips for Tailwind would be to set up “group boards” within Tailwind that are grouped according to topic. Mine are range from “parenting” “social media” “kids crafts” “recipes” – it’s a way to group all the relevant Pinterest group boards you’re a member of together so that when you schedule a pin, you simply hit “schedule to all these group boards” and Tailwind will do that. You can then sit back and let pins drip feed to those boards.
If you’re new to Tailwind, get the free version for now, watch the online tutorials and play around with it first. I wrote down my beginners tips for Tailwind here.
To try Tailwind for free for a month, click here.
Advice on Creating Pins That Convert
Create pins that use a variety of image and text. I recommend setting up a couple of templates in Canva. Tips and tricks on making those templates here. Once you have templates, creating pins for each blog post takes minutes.
Take a look at Pinterest for inspiration. Which pins look lovely? What do you like?
Think about colour too. Reds do well.
Think about font pairing –what works well together. Take a look at Canva Pinterest templates for ideas.
Think about your pin title. Even if your blog post title is slightly different, that doesn’t matter. I use the CoSchedule headline analyzer to help me out when I get stuck for ideas:
Think about titles that solve a problem or answer a question. How To posts and lists work really well.
How to Make a Blog Post “Pinnable”
You probably have more pinnable stuff than you realise. Make sure to include a pinnable image in your posts though, and ask people to pin it. Simply stating “don’t forget to pin this for later” is a great call to engagement too.
When creating pins you want a mix of image and text. Don’t be afraid to change the text slightly from the blog heading or title. As long as the blog post is still true to what the pin says, that’s fine.
So for example Ways to enjoy your garden in the winter. This can easily be made into a great pin. Break the post down into how many ways. If your post has four ways then try something like this: 4 Amazing Ways to enjoy your garden in the winter/ 4 unique ways to get out into the garden this winter.
Use canva to create your pin and then include the pinnable image in the blog post. I typically include it at the end, depending on length of post.
Make sure you have a “pin it” button amongst your social buttons.
As standard I’d recommend creating pins for every post you do and including at least one pinnable image in your blog post. It makes it easy then for you to pin that pin to your boards, or schedule them using tailwind. And once you have a couple of Canva templates set, it literally takes minutes to update the template with your new text and images. Make sure you pin this one for later too:
If you have any questions or want to find out more about how I can help, contact me at: firstname.lastname@example.org