5 Ways to Find PR Contacts
I’ve been employed for 15 years now, starting out in sales and moving over to marketing. As part of both business areas, it has been super useful to know how to find people online.
Why is this important for bloggers?
Well say you want to reach out to someone at a super duper cool PR company? Or you want to introduce your blog to the marketing manager at a brand you love? Knowing how to be resourceful with finding contacts online can really help you make a great first impression!
Today on the blog I’m going to share a few tips and tricks which I’ve learnt through my non-blogging career! Aka my job. And I still use these tactics now to find the right people I want to speak with.
Before blasting out a load of “cold” emails to brands and PRs, do your homework. Look up the brand or PR company you wish to work with. If you’re unsure on navigating your way around a corporate website then take a read of my tips here on this.
The Press Page
See if they have a specific area – it will be called press or media.
Take a look at the most recent press releases. Often PR contacts and marketing managers are listed here as contacts, saving you a lot of extra research and effort finding names.
The Contact Us Page
Now a lot can be gleaned from the contact page. What is the “info” email address? Is there a named contact email address? This will give you some indication of what the email address structure is. Firstname.firstname.lastname@example.org or email@example.com etc etc.
Does that make sense?!
Recruitment or Job Section
Look at the recruitment page. Often HR and recruitment contact emails are displayed freely on job vacancies. This will give you some clues to the email address format if you couldn’t find anything in media or on contact us.
2. Use Google like a pro
Now you have some idea of the email address, grab the end part and Google it, along with some key words.
Now let me give you a little example to make it clearer: you want to reach the marketing or PR team at ABC Company. Simply google @abccompany.com and “PR” or “press release” or “marketing”.
Have a little look on page 1 and 2 of the search results and see what comes up. There might be nothing but it is worth searching.
If you find nothing, do an advanced search by adding “.pdf” in the search bar. You’re now looking for potential pdf documents for press releases and vacancy descriptions.
3. Use Free Online Tools to Find Email Addresses
Another way to find email addresses is to try free online tools such as Hunter.
Simply pop the domain name (so www.abc.com) and it will find any email associated with that domain name. Genius!
4. LinkedIn is your best friend
If you’re not on LinkedIn then why ever not? LinkedIn is fantastic for business networking. Want to keep up-to-date on marketing, SEO and social media news? Join groups, follow relevant news feeds and follow the brands you want to connect with.
You can search people at companies using LinkedIn too.
If you can’t find an email you can always try using LinkedIn inMail. I’m not sure how many InMails you get with the free account but I often get offered free trials for 15 inMail. It’s worth signing up and then cancelling when your trial comes to an end.
Join groups where people you want to connect with hang out. If you are the same member of a group as someone you want to try and network with, then you can via groups, without needing an InMail credit. This is very handy and I’ll write up a separate LinkedIn post soon 😉
5. PICK UP THE PHONE!
I know it can be a bit daunting but simply calling the company and asking who you need to speak to about PR or marketing might get you results.
“hi, my name is xyz, I’m a parenting blogger and I’m looking to speak to someone who manages your PR team at ABC corp. Can you help me please?” Don’t forget to ask for help and add a please. You’ll be surprised what info reception is willing to give.
Have you tried any of the tactics above to get in contact with a company or PR you want to work with? What successes and failures have you had?! Share your stories with me in the comments and be sure to pin this post for later too!