How to Navigate Your Way Around a Corporate Website
If you’re a blogging newbie then the thought of trying to find the marketing manager at a company can be daunting. Today I share some tips and information on how to navigate your way around a corporate website.
I share some reasons why it’s valuable to have a little nose around before reaching out to a company or brand.
You wouldn’t go to an interview unprepared so why send an email unprepared?!
For the purpose of this post, I’m going to use a few corporate websites and demonstrate, through screenshots, the areas which you should pay attention to.
First up, a couple of things I want to clarify, B2C is business to consumer. Most of the brands you will want to work with will have B2C websites. This can make corporate information sometimes tricky to find. Not impossible but it might take a little extra hunting.
B2B (business to business) websites are typically easier to navigate in terms of finding corporate information. And by that I mean about us, contact us and latest press releases and news. I’ll show some examples here:
So here, Boots is a classic B2C website. Their audience is the consumer – you and I. But if you’re visiting the site and looking for corporate info then where do you look?
Start at the end!
Scroll right down to the footer. This is the first place I check out:
And here you go, lots of useful links to corporate pages such as company information, contact us and careers.
Why is any of this information useful?
Because it will help you contact the right person in terms of working with a company.
Let’s have another look at a different company – Wilko.
Again, a classic consumer website. Scroll to the footer and find all the info you need.
This footer excites me because they specifically say “corporate site” under the about us heading. If you click this, here is their corporate home page. Completely different to their consumer site. A simple Google search using Wilko and corporate brings up this site too.
You have all the links you need, from media info to their latest news and press releases.
Check out the media area
Some websites give loads of info, some don’t give any at all. They are all different. But if you want to reach out to a company, try and find a name to personalise your email or call.
The media area will feature any news or press releases too. These are handy for finding out what the latest company news is and if any PR contacts are named in those.
Check out the careers area
The careers area can also be handy for finding contact information.
Not sure what email format a company uses? Take a look at the careers area. Often a HR name will be mentioned in a job advertisement.
Have you had any luck with finding the right contact person by simply searching a corporate website? Anything else to add or share with me in the comments?!
I’m planning a series of blog posts that focus on using the internet to find the right people and companies, as well as how to use LinkedIn to help with blogging. Is there anything else you’d like me to share?! Feel free to suggest it over on my Facebook page 🙂