I’m having a blogging blip. Why bother when I could be reading, binge watching Netflix or just doing something else? Why spend ever bloody night sat in my office at my laptop? Because I like writing. I like having a creative outlet.
One thing that’s been bothering me lately though is the very real struggle of trying to get my blog content read by more people.
I think most new bloggers go through this right?
Maybe it’s because my content is crap – I dunno. I’m certain not all of it’s crap. I’m loving the infographic I put together in this post on Twitter tools!
But what can I do differently over the coming months to grow my blog audience? Today I pretty much share my brain storming session with you! Feel free to add your own ideas in the comments 🙂
Define Your Audience
First up, define your audience. Who are you writing for?
For me, my audience is primarily parents. Parents of toddlers, parents that work, parents that play, parents that blog, parents that enjoy home décor, travel and parents that cook. I also write for parents in the North Somerset area. I often write posts about things to do in the area like this one on pram walks.
Where does my audience hang out?
Next up, where do these people go? Where do they hang out online but also offline? Today I am going to focus on some ideas for offline exposure. Sound good?
Every day I go to b’s nursery and everyday I meet parents. I haven’t fully capitalised on this opportunity but I should drop some leaflets off or hand them out at the next summer fair!
The same applies when b starts school in September.
We have loads of local children’s centres where I could drop leaflets off. I even know some of the people who work at some of the centres. Why haven’t I done this already?!
The ultimate aim of leaflet dropping is to drive traffic to my website or encourage people to engage on social media.
Speaking with Local media
One thing I plan to do is reach out to some of local press. It’s not hard to get in contact online these days and pitch them an article or idea. I found a Bristol playground blog two years ago after reading a write up in the Bristol Evening Post.
My to-do here is to make a list of all local media in this area that might be interested in featuring something if it happens to be a slow news day!
I don’t run a lot of giveaways but when I do, they often generate a surge of traffic. It’s really handy for attracting a non-blogging audience. The challenge then of course is getting to people to revisit.
Family and Friends
This isn’t something I do a lot of but I should probably ask my friends and family to share my content (if they want) on their Facebook pages. Please…?!
Going back to the media idea above, think about other local organizations or initiatives you could explore and try and piggy back off of for exposure. We have a lot of things coming up in the summer so I plan to tie some blog work to that.
Libraries and Community Centres
I haven’t tried this but if they have a notice board, see if you can pop something up that advertises your blog, with the aim of driving online traffic. Our library is housed next to the children’s centre and there is a huge notice board, which, when b was a baby, I used to spend ages pretending to study so I wouldn’t look like billy no mates in front of all the other mums!
What do you do to try and increase your audience and reach? Any tips or tricks to add to this list?