When I started blogging, I didn’t take much notice of Pinterest. I just figured my content wasn’t Pinterestworthy. I was wrong. Pinterest is now my number one traffic source. You can read some of my tips for increasing engagement here.
Pinterest is my number one source of traffic!
I’d always used Pinterest for personal pinning reasons but since blogging, I started to understand it’s real value for businesses. But it isn’t a quick win and it takes time.
Why bother with Pinterest?
Because it can be a huge source of traffic to your website. And not just for visually appealing websites that focus on food or travel.
Do you run a parenting blog, then why not create pinnable images for your content? Perhaps you run a business blog – again, create pinnable images.
Today I’m going to show you how to create a “pinnable” image using an online design tool, Canva. This isn’t a sponsored Canva post or anything like that. I just happen to love the tool!
What is Canva?
Canva is my go-to design platform. It makes creating images for social media super easy. There is a free version and a paid for version. I pay around £10 a month and it is well worth it. The paid for version allows me to auto-size a Pinterest image to a twitter, Instagram, Facebook and custom sized image – in seconds. It saves time, is easy to use and looks good.
What is a pinnable image?
You might be thinking all images can be pinned. And yes, you can pin all images, but to really use Pinterest to drive traffic to your site, you need long, vertical images that are beautiful. Pinterest images that perform well also use a text overlay.
The Pinterest template in Canva measures 735 pixles by 1102 pixels. I sometimes create longer images depending on what I want to show.
How to make a pinnable image using canva
First navigate to the Pinterest template. A new tab will open up.
Next take a look at the different templates. You might find one here that works well for you.
Keep in mind that you want to stand out from the crowd so if you pick a pre-made template, try and customise it to your blog style and colours.
Customise a prebuilt template
To customise a prebuilt template, simple edit the text like this:
And change the photo by uploading one of your own or using one of the Canva images. Some are paid for.
You can create something simple, like this.
Create a template from scratch
If you want to design your own pinnable image then you can do so using grids. Typically this is what I use for all pinnable images I create.
I typically pick a one picture grid but say you have 4 photos to add then you can use grids for this too.
When you want to add an image, you just drag it in to the grid area and it will auto-populate. Make sense?
Next, you want to overlay some text. You can do so using the text icon here:
Because I use the paid version, I can add the fonts I use regularly to the top.
And there you go, done. A pinnable image in minutes.
Now you probably want to experiment and play around with different styles but I suggest once you find something you like then stick with it for consistency. I typically use the same 2-3 fonts, as well as layouts.
Today I’ve shared some tips to get you using Canva to create vertical, pinnable images super fast! Have you used Canva to create images for Pinterest before? Any tips to add? Or are you yet to create a vertical image to pin? Share your experiences in the comments below, and don’t forget to pin this beautiful, pinnable pic below 😉