When I first started blogging I wasn’t really sure how or why Pinterest could help me drive traffic to my website. I’d always used Pinterest to store home décor and recipe ideas. Although my blog features food and recipes, I just didn’t really see how my pictures and posts would work on Pinterest. My preference was always Twitter and scheduling tools. I share my twitter tips and tool tips too!
Pinterest is now my TOP referrer!
As we near the end of the year, my view of Pinterest has completely changed and I’ve seen my traffic massively increase because of it. Things that have helped? Joining Tailwind and finding group boards on Pinterest.
Here’s a list of 10 things I’ve which help increase my Pinterest traffic. I still have a long way to go but it’s a start! I also talk more about Tailwind and Canva and how both have really helped too!
I spent time organising my boards. And by organizing I mean I spent time updating board titles and descriptions to make sure they were keyword rich. I deleted some boards which weren’t relevant and I made sure to move pins to boards that made more sense. I did an overall Pinterest audit. It took time and effort but it’s been worth it.
I still have some clean up to do which includes making consistent board covers and breaking out my boards into sub categories. Basically so I can be as specific as possible. For example, instead of “DIY toddler crafts”, I could have DIY Toddler Christmas Crafts, Valentine Crafts, Salt Dough Crafts. You get the idea right?!
2. “Best Of” Board
I created a Me and B Best of Board where I place all the pins that link back to me and b make tea. In theory this should make it easier for people to find content in one place and it also makes it easier for me to share content. I pinned the board to the top of my profile page and I include seasonal boards in the top row. You can quickly move boards by literally dragging and dropping them where you want them to go.
I use the paid version of tailwind to schedule pins. I talk more in this post about how I use it to help me. If you are serious about Pinterest then I really recommend you take a look at tailwind. It’s yet another social media automation tool but it saves huge amounts of time in terms of finding content to pin, scheduling it and pinning it.
Tailwind tells me the best time to pin content through the day based, on when my audience are most active. Easy peasy. I don’t want to bombard my audience with loads of pins all at once so I used the scheduler to drip-feed them through the day.
Want to find content to schedule? Why not schedule this one 😉
I’ve joined a number of tailwind tribes and pin content from these daily. If you’re not familiar with this terms then basically they are groups within tailwind where you drop content for others to schedule or pin. Most of the groups have a few rules such as if you pin a piece of your content to the group, you schedule two other pieces. This works out well though as it means my scheduler is always full up with great ideas.
I signed up to lots of Facebook Pinterest promo groups. There are literally loads and I did a lot of googling and searching to find them. I have a few faves and I regularly share content there, ask questions and help where I can too. My favourite groups are: PinTips and Pinterest Tailwind Tribes I recommend joining these groups and taking part in the threads.
Think of Pinterest as another search engine. It needs keyword rich descriptions to give users the most relevant content. When pinning my own content, I’ve been careful to rewrite the pin descriptions. If you just pin and go, the description grabs the image alt-text, if you’ve used any. Usually this is a list of keywords or phrases relevant to my image. In terms of search, Pinterest likes descriptions that aren’t just stuffed with keywords. I try and write something a bit more personalised.
8. Long Images!
Canva is easy to use and you can quickly reconfigure your images for Twitter, Facebook or for specific dimensions at the click of a button. Note this is using the paid version. In my opinion thought it is well worth it if you are regularly creating images for social media.
and TEXT – be sure to include a text overlay on your images. Again this is easy to do with Canva. Here are some examples:
9. Ask people to pin
One thing I started doing was simply asking people to pin my content. And by that I mean asking them at the end of a blog post. I typically invite my reader to share my content if the enjoyed it. I also join a number of Facebook blogging groups where people ask a favour and you reciprocate their favour. And of course, why not pin this one?!
10. Group Boards
I’ve joined a number of group boards that I now collaborate on. Now this point is probably deserving of a whole blog post but to summarise, a group board is where you can pin content along with other collaborators. There are hundreds of group boards and I used PinGroupie to find some boards to reach out to. I also used Facebook groups to find group boards to join. I simply asked – parenting blogger looking for group boards to join! This has worked for me in terms of getting content re-pinned and also for finding other content to share. Win win!
Do you want to drive traffic with Pinterest?
There are my top 10 things I’ve done to drive traffic to my blog using Pinterest. I still have a way to go and there is more I could do with this platform – for example I haven’t discussed Rich Pins here.
Do you use Pinterest? Have you used tailwind? Perhaps you are a Pinterest master and have more tips and tricks for me?! Be sure to share in the comments or on my regular social media channels! And of course, don’t forget to pin this to refer to again later!